We spoke with Kit Arkwright, CEO of Beef + Lamb New Zealand, and Nathan Low, General Manager of Marketing and Insights at Meat & Livestock Australia, about their latest lamb campaigns. Kit highlighted National Lamb Day, a grassroots initiative celebrating New Zealand’s food production heritage, while Nathan discussed Australia’s Summer Lamb Campaign, a 20-year marketing success that has embedded lamb as a summer staple. Their insights reinforce the power of emotional storytelling, consistency, and industry collaboration in driving consumer engagement. The discussion also explored the potential for global lamb marketing efforts and shared strategies to grow demand. Tune in to learn how these campaigns are shaping the future of meat marketing and how industry leaders can apply similar approaches.