In this GMA Download, we sit down with Amie Peck, Communications Manager at the Global Roundtable for Sustainable Beef (GRSB), recorded live from the GRSB Global Conference in Uruguay. Amie shares exciting progress on global beef sustainability, including impressive emissions reductions from roundtable members and innovative communication strategies from regions like Australia and Canada. We also explore the potential of a new documentary World Without Cows, designed to engage consumers on the vital role of cattle. Amie also provides valuable insights into the power of shareable content in building trust. If you're interested in learning more or receiving the supporting info pack, contact us here.