Ashley Gray Ashley Gray

Paris to welcome world’s top butchers in 2025

The countdown to the World Butchers’ Challenge (WBC) has officially begun, with the culinary capital of Paris, France chosen to host the hotly anticipated event in March 2025. Branded by many as the ‘Olympics of Meat’, the ninth WBC will be fittingly held at Paris Arena Sud 6, part of the impressive Paris Expo Exhibition Centre, currently gearing up to host the world’s best handballers and weightlifters at the Paris 2024 Olympics.

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Ashley Gray Ashley Gray

Communicating the Evidence

Through working closely with the organisers behind the Dublin Summit, GMA were made aware of an opportune engagement happening late January in Warsaw, Poland.

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Ashley Gray Ashley Gray

Diana Rodgers ‘COP27 Summary’

Climate was not one of the main drivers motivating consumers, however based on what I saw at COP27, this seems to be a main driver for policy shifts. So, it seems like we have two separate campaigns to win – one is a health and value for consumers on the fence about whether to buy meat, and the second is to convince policymakers to remove their “carbon tunnel vision” googles and recognize the contribution livestock make to human nutrition, food security, rural livelihoods, and why taxes or other policies discouraging meat will cause more harm than good.

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